Plain-English guides

The bits I find myself explaining over and over.

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How to validate a business idea before you spend any money

The five questions that decide whether your idea has legs, and the one-week test that beats six months of planning.

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How to take a product online in 30 days

What to set up, in what order, when you have one product to sell and no previous online experience. Written for someone selling jars of jam from a kitchen.

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How to name your business so it does not haunt you

Eight tests every name should pass before you put a deposit on a domain, including the one most people skip until it is too late.

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